http://evansville.bbb.org/WWWRoot//SitePage.aspx?site=105&id=a824b759-3137-43b5-aedf-a38056bcce73&debug=False 10 Mon, 01 Oct 2007 05:00:00 GMT The dietary supplement industry is a dynamic one. Scientific research on the associations between supplements and health is accumulating rapidly. The number of products — and the variety of uses for which they are promoted — have increased significantly in the last few years. The role of the Federal Trade Commission, which enforces laws outlawing "unfair or deceptive acts or practices," is to ensure that consumers get accurate information about dietary supplements so that they can make informed decisions about these products. http://evansville.bbb.org/article/ftc-dietary-supplements-an-advertising-guide-for-industry--4438 Mon, 01 Oct 2007 05:00:00 GMT This manual was prepared to help you, the advertiser, comply with requirements in federal law for advertising consumer credit and consumer leases. These requirements apply whenever you use specific terms in an advertisement promoting consumer credit or consumer leases. Although this manual is illustrated with newspaper advertisements, the law applies to all kinds of media advertisements for consumer credit and consumer leases. http://evansville.bbb.org/article/ftc-how-to-advertise-consumer-credit-and-lease-terms-4432 Fri, 01 Dec 2006 06:00:00 GMT It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business opportunities feature empty promises and false claims that potential entrepreneurs could never realize. http://evansville.bbb.org/article/ftc-ads-for-business-opportunities-how-to-detect-deception-4364 Fri, 01 Dec 2006 06:00:00 GMT Fraudulent claims can show up in ads for a wide variety of products and services. Most use similar terms and techniques to entice a reader, listener, or viewer to respond favorably to an ad. This publication includes general tips on how to screen ads effectively and particular tip-offs - "buzz words" or techniques - to help you identify some of the most common types of deceptions that are found in ads for get-rich-quick schemes, weight loss fraud, health fraud, credit repair and loan scams, travel fraud and product misrepresentations. By learning to spot the tell-tale signs of fraudulent advertising, you can protect your customers, your bottom line, your reputation, and the good name of your legitimate advertisers. http://evansville.bbb.org/article/ftc-screening-advertisements-a-guide-for-the-media-4410