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10/01/2012
Kia Motors America, Initiative, Specific Media, Rocket Fuel, and Microsoft’s Atlas Ad Platform Pledge Support, Implementation of Self-Regulatory Principles for Online Behavioral Advertising
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03/09/2011
Please join the Council of Better Business Bureaus, Evidon, and other leaders of the Accountability effort for the Self-Regulatory Program for Online Behavioral Advertising to get your questions answe
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03/07/2011
The Council of Better Business Bureaus announced that Eugenie N. Barton, former VP and general counsel to the United States Telecom Association, will head the program.
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06/25/2010
Most people—possibly everyone except me—simply let advertising pass and either respond to it or don’t. Generally speaking, folks tend to take away one or two central messages from an advertisement and
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04/02/2010
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that JAKKS Pacific modify broadcast advertising for the Candy Jewel Factory Oven to better depict the need for adult supervision.
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01/13/2010
The Children’s Advertising Review Unit (CARU)determined that Playmates Toys' advertising for some “Star Trek” toys didn't adequately disclose information and recommendeded that the ad be discontinued.
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12/15/2009
Because of industry self-regulation, healthier options are increasingly advertised to kids
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12/14/2009
Industry Self-Regulation is Working, Says Children’s Food and Beverage Advertising Initiative Director Elaine D. Kolish.
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10/26/2009
Children’s Food and Beverage Advertising Initiative report shows marked progress in 2008 through self-regulation.
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10/01/2009
The Council of Better Business Bureaus today announced that Post Foods, LLC has become a participant in the Children’s Food and Beverage Advertising Initiative.
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10/01/2007
Computer sellers - online and brick-and-mortar - inundate consumers with advertisements for "free" or low-cost computers. The offers usually involve rebates of several hundred dollars off the computer's purchase price - if the consumer commits to a long-term contract for Internet service. Some of the offers may be good deals for consumers, but they are likely to involve complicated transactions.
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10/01/2007
This manual was prepared to help you, the advertiser, comply with requirements in federal law for advertising consumer credit and consumer leases. These requirements apply whenever you use specific terms in an advertisement promoting consumer credit or consumer leases. Although this manual is illustrated with newspaper advertisements, the law applies to all kinds of media advertisements for consumer credit and consumer leases.
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10/01/2007
The dietary supplement industry is a dynamic one. Scientific research on the associations between supplements and health is accumulating rapidly. The number of products — and the variety of uses for which they are promoted — have increased significantly in the last few years. The role of the Federal Trade Commission, which enforces laws outlawing "unfair or deceptive acts or practices," is to ensure that consumers get accurate information about dietary supplements so that they can make informed decisions about these products.
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10/01/2007
Grocery shelves, hardware stores, card shops, and other retail operations are filled with products and packages announcing environmental features that may influence your purchasing decisions. But when it comes to products and packaging, what do claims like "environmentally safe," "recyclable," "degradable" or "ozone friendly" really mean? The Federal Trade Commission (FTC) and the Environmental Protection Agency (EPA) want you to know.
The FTC, in cooperation with the EPA, has developed guidelines for adv
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12/01/2006
It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business opportunities feature empty promises and false claims that potential entrepreneurs could never realize.
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